SEO and SEM are both used almost interchangable, they commonly are bandied by webmasters. Is there really a difference? If there is a difference, what is it?

For starters, SEM is an abbreviation for Search Engine Marketing, and is a broad label that covers pretty much anything that will get your site listed more visibly in search engine results. This can range from utilizing back links to deliberately submitting your URL to search engines. By contrast, SEO is narrower, and stands for Search Engine Optimization. SEO is a subcategory of SEM, but any individual SEM operation does not necessarily contain SEO.

Even knowing the definitions, they do seem kind of like the same thing, don’t they? But don’t get careless! When you’re shopping around for SEM or SEO services, you need to know exactly what’s being offered. Companies that don’t tell you exactly what services they have available should be looked into thoroughly. Don’t ever just buy a package from a company without knowing what’s in it, that’s as silly as buying a box without knowing the contents. The reason to hire a company to do these things in the first place is because you can’t do them yourself, and some of the less reputable kinds will try to trick you with vague packages and then do no more than submit your URL to some search engines. Why even bother hiring them for something you’re perfectly capable of doing on your own? You can hand out your URL to search engines yourself without it costing you a penny, and you can likely hit all the major ones without much difficulty.

You need to find out very specifically what a company will do to help you become visible on the web. Figure out what search engines they’re focusing on besides the obvious ones. Yahoo and Google are so popular they’re basically freebies! While some companies will offer URL submission to search engines alongside many other options, it’s not worth paying for that part unless they’ve got a comprehensive list of relevant search engines to submit to.  Maybe they’ll offer to keyword optimize your site, in which case you’ll want to know what keywords they’ll use, the density of keyword use, and whether or not they use meta or alt tags.

The main importance is not if it’s a SEO or a SEM package, but rather, what exactly are the methods in the service they are offering? SEM is a more valuable option, as SEO can be included as a marketing strategy, but it’s also important to remember that a SEO can be nothing more than sticking your URL in a few search engines. To get the best value for your money, do your homework. Look for reputable websites and ask for specific information on the services they provide. That way, you can make a much more informed decision between using a SEO vs SEM.

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