November 4, 2009
Making London Fashion Week More Environmentally Friendly
London fashion week is just around the corner and this year promises to be bigger than ever. The shows will take place over a 4 day period, with 1 extra day for the men’s collections, and will welcome back some of the top designers around as well as acting as a launch pad for hopeful youngsters coming through the ranks. In total there will be over 150 exhibitors showing at Somerset House in The Strand, from Ada Zanditon & London Spa to Zoe & Morgan, and they will be competing for the attention of the top buying houses and high street fashion scouts.
The collections on show will be the Spring/Summer 2010 ranges, but this year there will be a different focus to the previous fashion weeks. Now that the ‘eco’ message has well and truly arrived in fashion, the ‘green’ section of the London Fashion Week (named ‘estethica’) has found itself at the centre of media attention.
This will be the seventh season that estethica has had a place at the fashion week, and it sees a further 15 labels taking part. The BFC first came up with the idea of having a eco friendly section of the fashion week, to give those environmentally-conscious UK designers a chance to play with the big boys of fashion, but since its conception the show has won over even the most profit-driven of fashion companies.
There will be many elements of fashion displayed at the shows, including accessories, shoes and bags. However, in another move forward for the fashion week, there will also be beauty products and make-up shows taking place across the 4 days. Whilst some may consider this not relevant to fashion, the organizers argue that anything that influences appearance comes under the fashion umbrella, be this eye liner or pedicure products. Depending on how well this section of the show is received, it could become a permanent feature of the world famous London fashion week.
Related posts
Filed under Classical and Instrumental by musicnews