You’re a small enterprise owner and wish to hire a designer to create a logo. Or a website. Or a postcard. Or an insert-your-personal-artistic-challenge-here.

Earlier than you get started, check out this insider’s guide chock-full of helpful tips to make your first experience working with a graphic designer a constructive one.

Do… hold an open mind.

99.9% of issues {that a} designer does are for a specific reason. Fonts have a distinct personality. Colours convey emotion. And as much as you want pink polka dots, they’re in all probability not applicable in your insurance business brochure. Let go of your private biases and trust your designer - they’re the knowledgeable and that is why you employed them. You would not inform your plumber how one can set up a rest room, would you?

Don’t… assume. As they say, it makes an ass of you and me.

Clients tend to use phrases like “fast” or “simple” or “easy” to explain projects that end up taking a whole week (or month!) to complete. Sure, technically redrawing a logo takes lower than an hour. However what you are forgetting about are the handfuls of hours spent brainstorming and sketching rough drafts earlier than a designer ever presents the first concept. Before you assume {that a} mission will only take a few minutes - or cost only a few bucks - ask your designer for a tough estimate and timeline, together with a reasonable number of revisions. It is better to have that data upfront than to come across an unexpectedly high bill or a missed deadline on the end.

Do… use visible examples to keep away from communication failure.

Your concept of “clear and fashionable” maybe be pretty far off from what your designer thinks of as “clear and modern.” Avoid this communication breakdown and use visual examples whenever possible. Your designer is not going to copy those website examples that you emailed over, however they will give him/her a greater concept of what you actually imply by “make the social media icons distinguished, however not overbearing.” After all, a picture is worth a thousand phrases, right?

Don’t… use cliché catchphrases.

Avoid utilizing phrases like “make it pop” and “take it to the following degree” and “similar however different.” I do know they sound like cool advertising and marketing buzz phrases, however they’re really fairly imprecise and ineffective sayings. As a substitute, be specific and, per the point above, use visual examples whenever possible.

Do… be prepared and get organized.

You just sent an e-mail to your designer asking for a couple packaging choices on your newest product. However did you bear in mind to mention the scale of the field? What a couple of checklist of the stores where it will be offered? And did you ship over the UPC code that should go on the back? Do yourself a favor and get all of this info together upfront. Otherwise, your designer can be hounding you for it later.

Don’t… make changes. One. At. A. Time.

Collect your thoughts, get the feedback of your group and THEN send the idea again to the designer for changes. It’s manner simpler (and more cost-effective) to make adjustments in massive batches than to take a piecemeal approach.

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