April 12, 2011
Hip Hop Music Why Has Hip Hop Music Sales Fallen
Quite recently, rap dominated album sales charts. A driving creative and commercial force in American culture, the music, is struggling to get its swagger back.
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Just a few years ago, hip hop music was huge in the United States. In 2000, sales even hit a record high of over 1.8 billion USD at one point. All other genres of music had been overtaken by Hip Hop R&B in terms of record sales then. To find out why Hip Hop music sales are slumping currently, one has to rewind a little and understand how Hip Hop all started out.
Before Hip Hop got accepted into the mainstream, many Hip Hop artists pretty much stayed underground to practice their art form. No one knew Hip Hop was going to become the titan that it would develop into.
When Hip Hop first began, it started out in the streets.It was a movement by people who were disadvantaged, or were ostracized by the community. They were searching for ways to get themselves and their plight heard. And they were able to express themselves.
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Unlike other type of music, the Hip Hop community was far reaching in content and profanity in the lyrics. Hearing such profanity in the records refreshes the market. From the angry rebellious rap, to the happy party time songs, Hip Hop music took off like a bullet with as much variety in tone as there were people.
Hip-hop decline can be traced to a range of factors, including marketing strategies that have de-emphasized album sales in favor of selling less-lucrative single songs and short versions of those singles as ring tones for cell phones.
a turning point, unfortunately, has hit the success of the Hip Hop industry. In a few short years, sales of Hip Hop music began to decline, and it continued to decline year after year. Some recording labels, once worth millions of dollars, are now near bankruptcy.
It is clear that the market has taken the time to learn about Hip Hop music and culture and have fully embraced it. After earning billions of dollars in the industry, and being widely accepted in the mainstream, what is the source of the decline in sales?
It is all due to the Internet, many will argue. The old industries have to contend with the new opportunities and new threats too brought about by the new Internet age. It is easier than ever to commit piracy now and the record industry, unfortunately, has been resistant to change. Not willing to fully embrace what the Internet could really mean for them and remaining too stuck in the old mind frame and old distribution channels.
Listening to Hip Hop artists is now being done all over the world. There is no longer the element of distribution channels or lag from the artist to the market. The Internet has made this to happen in super speed. To be able to acquire all of an artist’s past works people had to wait for months or search relentlessly but such old walls have been broken down.
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