January 14, 2010
Communicating To Your Audience With Video Blogging
Just as people have settled comfortably into maintaining their text-based blogs, along comes video blogging ideas to expand the medium yet again. Now there is a dimension that can be achieved that goes beyond the static blogs of text and photographs.
But video has begun bringing blogs alive in a new, more immediate way, situating the blogger somewhere between the formerly separate worlds of print and film.
With a video blog post, the primary means of communication is the video itself rather than the written word, although text will label or augment what the viewer sees, and can certainly be used within the video itself.
But in many respects, this type of blog works the same as one that is mainly text-based. It is viewable on a regular blog page, will be updated regularly, and still involves the creator choosing what information or opinions to convey. Much of the structure on the website is also the same, with viewers given space for comments and interaction.
There is even blogging software designed explicitly for video blogging, in the same way that software was created for blogging with text. This is important, especially for newcomers who have digital cameras or camcorders and can capture the raw video footage, but are inexperienced in how to edit or post it properly.
With the help of this software, a blogger can post clips of a useful length (usually 1-3 minutes long), and add titles, text, sound and music. The software even helps the person upload the final file to the blog itself.
Creating a video blog still isn’t as easy as a text-based blog however, so people also need to be aware of some potential downsides to setting up blog posts for this type of medium. Just capturing and storing the clips requires many resources.
The camera equipment needs to be good enough to create video that won’t embarrass the creator (or, for that matter, the viewers). Presumably the blogger will want to retain a copy of anything that is uploaded to the blog, and that will require storage space.
And since video files are not small, they may create a conflict between the blogger and their internet service provider. Just uploading these clips takes a lot of bandwidth, and some ISPs object to this high demand on their networks and subsequently put limits on people’s bandwidth usage. A blogger may be restricted, therefore, by what broadband connections are available and affordable.
Still, video blogging ideas will undoubtedly continue to grow by leaps and bounds. Educators in particular have begun recognizing the value of using blog entries with video clips in teaching, or using such blogs for classroom projects.
Bloggers who want dynamic representation can even create video blogs for their personal portfolios. With the immediacy provided by video, blog creators and their viewers are communicating more deeply than was previously possible.
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